Just wanted to share some insights into how I work and what you can possibly learn from it, especially if you’re a business owner.
I love this idea from the recovery community because sometimes, we can get hung up on doing things by the letter of someone else’s idea of what works.
And it’s something I’ve been thinking about lately in terms of my own business.
For example, today I decided to take down my content creation packages. If you go to my services page now, there are no submenus.
I have always sold based on what my clients need — and that is always bespoke and customized solutions.
I had one (former) toxic mentor and one (current) supportive mentor suggest that I create these packages. And, it made sense at the time. I was excited to create services that I know people need.
But none of them sold. OK — technically, one package did sell in an exchange for other mentoring services. But it was still customized!
It can be really easy to blame myself, and sure. Maybe the value wasn’t clear enough.
Maybe I wasn’t fully tuned into my ideal audience. And it’s true — I wasn’t tuned in enough because they typically don’t purchase this way.
If I look at other colleagues and see how they sell their services, I typically do not see any packages. They sell services and the results of those services. That’s how my industry rolls.
Yet another mentor of mine noticed that both of these mentors focused more on the life coaching industry, where it would make sense to have packages. It’s like seeing a therapist or counselor. Or taking a course.
With content strategy, part of the process is exploring what is truly needed and then creating a solution. I know that’s what my ideal clients need from me.
And who knows? This may change in the future. When I started my business, I found my clients on content mills. I abandoned those this year officially. It was still based on what clients explicitly needed, but the price points made for unlivable wages.
So that’s how I work for now, with providing customized solutions. The stress of selling services that my audience doesn’t connect with is gone!
Always stick with what works for you and your business, even if it breaks the mold and goes against conventional wisdom. Your clients will better see you and appreciate you for how you help them.
Is your messaging to your ideal audience feeling forced or not quite fitting their needs and interests? I can help you refine your content! Let’s chat soon.
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