Case Studies
global missions, healthcare leaders, and digital innovators.
The Gates Foundation
The Friction
A research team lacked a unified narrative to scale their mission.
The Architecture
Institutional Orchestration Created a singular core narrative to align cross-functional global teams and stakeholders.
Medline
The Friction
Steering a massive vendor transition for a 40,000-employee enterprise.
The Architecture
Translational Writing Stabilized the narrative through executive ghostwriting and modular content systems to ensure a unified, frictionless transition at scale.
BloomWorks
The Friction
Complex, jargon-heavy government documentation that created barriers for marginalized public users.
The Architecture
Operational Literacy Applied Plain Language principles and Human-Centered Design (HCD) to 60+ digital assets to reduce cognitive load.



