Don’t Be Sketchy: Build Your Email List the Right Way
August 14, 2019Mental Health, Writing, and the Detours Along the Way
August 28, 2019
Are you feeling guilty about your sleeping blog?
You have your own business and you’re busy serving your clients. You know that consistent, engaging content brings more in more clients.
Maybe you had been blogging about your business. But then you got busy or tired or uninspired. And now, your blog has fallen asleep in 2018…or 2017…or even earlier.
Believe me, I understand. I was feeling guilty, especially since this is what I do for a living! And you’d think that a writer would be on top of their website. But it’s a case of the cobbler’s children going without shoes. I’ve been busy writing content for everyone else except myself!
But last week, I wrote a post here for the first time in months. And then I got business from it! I talked about that process on Facebook yesterday. It was very good motivation to come here and blog every week, as I had intended to do.
But that’s what happens, right? We all intend to be consistent with our writing because we know that good content can not only drive more visitors to your website but also increase sales.
And then life happens.
So how can you wake up your sleeping blog? I have a few ideas.
- Schedule the time. I make Wednesdays my blogging day. Today, I also had some marketing and production things to take care of, but here I am, closer to dinnertime, writing this post. If you want to be even more efficient and dedicated to this, block out a couple of hours for yourself. Get in the calendar.
- Do it in bulk. Maybe you don’t have time every week to write, but you still want to put out a weekly blog post. If you know this is the case and you can set aside a larger amount of time to write, get as many blog posts done as you can. Then schedule them to be posted later.
- Get an accountability buddy. Maybe you have a colleague who is also struggling to get their blog posts done. You can touch base every week and see if you have written your blog posts. If you’re driving by competition, you can gameify it.
- Have someone else do it for you. If you’re too busy or not that much of a writer, you can hire someone like me to do the writing for you. Working with a content marketing writer can help free up your time (and free you from guilt!) so you can focus on serving your clients. You’ll still get the benefits of having an updated blog, sharing your unique genius with the world, without having to do it yourself.
Your sleeping blog doesn’t have to remain asleep. You can wake it up on your own or with some help. If you need some help, just let me know.
