This is how I work.
For mission-driven organizations, narrative goes beyond just words — it is a strategic asset. I architect the narrative systems that make your organization’s communication sustainable. Whether I am translating clinical research for a university or managing the messaging for a 40,000-employee transition, my focus is on identifying the Hidden Friction and replacing it with a clear Governing Logic.
The Narrative Architecture Lifecycle
This is the methodology I use to ensure that your most complex ideas lead to lasting impact. I build the infrastructure that protects your mission as it grows and evolves.
1
Align
Before we begin, we define what "success" looks like for you and your organization. We clarify your goals and create a "North Star" that guides every strategic decision we make and that will ultimately bring you to your destination.
2
Immerse
I take a deep dive into your existing materials and chat with your experts to find the narrative logic buried in your work. I look for your organization's big 'why' — those core truths that make your organization move and groove — so the final system is built on facts, not just fluffy ideas.
3
Synthesize
In this phase, the complexities of your organization start to make sense. I take everything I’ve learned and distill it into a clear, cohesive strategy. This goes beyond creating a simple summary. I’m finding the patterns and connections that turn a pile of information and data into a powerful, unified story.
4
Architect
In this phase, we build your infrastructure. I design the narrative frameworks and structural tools your team needs to communicate with confident authority. This is more than some one-off document — it’s your "logic-map" that ensures your message stays consistent and strong, no matter who the writer is.
5
Govern & Iterate
To help you keep your narrative consistent and clear, I create the "road rules" for your brand — the guidelines and checklists that help your team maintain the same level of quality and logic I’ve built, long after our initial project is done.
6
Launch
I don't just hit the "DONE" button on your project and walk away. We roll out the new narrative infrastructure across your organization, where it's appropriate. I help you ensure that the people who need to use these tools understand them, so your message lands with the authority it deserves.
Capabilities in Practice
By applying this narrative architecture lifecycle, I help leaders solve these specific institutional challenges.
Institutional Orchestration
Unifying global partners or distributed workforces under a single, clear narrative.
Translational Writing
Moving dense SME knowledge (clinical, technical, or academic) into the public or corporate sphere.
Operational Literacy
Designing the language for digital products and internal workflows to reduce cognitive load and friction.
Executive Strategy
Protecting and scaling a founder’s or CEO's vision through governed systems.
Ready to Build a Better Narrative?
You have an incredible mission but if the story is buried in data and jargon, no one can see it. Let’s change that. I only take on a few projects at a time so I can really dig into what my clients need. If you’re ready to turn your complex research into a clear, powerful narrative, let's see if we're a good team. Grab 15 minutes on my calendar and let's rewrite your institutional story.