Watch Your Tone When You Have News to Share
February 20, 2019
We all want quality work done when we hire someone.
And we all know the adage above, and yet we’ve all worked with clients who want the mythical unicorn of all three.
I love this website: http://fastgood.cheap/ because it shows you that this unicorn really does not and will never exist. Try and see if you can get all three switches to be on at once.
But out of the three pairs of service types, I argue that most folks really do want fast and good work.
Yet we all know where the rub is — the cost.
Cheap & Fast or Good & Cheap?
There are times you may want good and cheap work, primarily when you’re not in a hurry. But how often are business owners willing to wait on work?
There may also be times that you want work done cheap and fast. Maybe you just need some prototype or a mock-up of a product.
Quality may not be important in this case, but maybe it should be.
So back to the cost. Sure, it’s great to get a deal–and who doesn’t love a deal?
But you have to decide what’s important to you and whether you’re willing to save the time and effort it would take to skimp on quality.
Are You Willing to Invest for Quality Work?
It’s an investment to upgrade a website, to start having consistent, well-written blog posts, to create an email campaign. And the people who create this content are typically professionals. They’ve put in the work, the schooling, and the training to get great at their craft.
It can be scary to take a chance on a professional you don’t know. But think about how you choose other professionals — your doctor, your car mechanic, your accountant. How do you choose them and ensure they provide quality work?
- You go by referrals from friends or other colleagues.
- You check out reviews or testimonials from other customers.
- You look at their professional bio.
- If they have products or services, you see samples of their work.
- You schedule an appointment for a consultation.
And you usually find that, ultimately, you get what you pay for.
If you’re looking to elevate your written content through the power of effective storytelling, contact me for a content consultation for $199.
