As a growing organization, we were challenged with not having a solid social media presence. We had minimal content, limited community visibility and funder accessibility. Deborah was located and referred to our organization via a trusted colleague that partners with our organization. It helped that she was from Chicago, which helped with understanding the layout of the clientele we serve. One thing people should know about working with Deborah is that I did not have to worry about finding, creating, or managing the challenges of social media and having to keep up with the ever-changing social media algorithms. What I appreciate about Deborah and working with her is that she is human, funny, knowledgeable, kind, considerate and that she understands the world of social media.

Deborah is tenacious and provides quality results. What made me happiest about working together was her wonderful attitude and pragmatic approach to the work. Deborah's ability to represent the needs of both the speaker and the audience when approaching copy tone and brand guidelines exceeded my expectations. What surprised me the most was Deborah's ability to partner with each person along the way in her work. She met each stakeholder with the proper level of attention and concern for their role without dragging each person along for the full ride. Working with Deborah, I gained a new perspective and appreciation for comprehensive brand and copy strategies.

There are a lot of content strategy folks but not as many freelance UX writers who can also flex with other content, and that is what made Deborah stand out. Working directly with Deborah, her speed and iterative way of working has definitely made it very easy to get to the outcome that we are looking for. Deborah has an ability to take on a wide range of projects from website content strategy to review of language across the user experience of a product. Deborah is able to clearly estimate amount of time and the estimated time is very reasonable and definitely very fast. I've appreciated that Deborah has been proactive in flagging when there is client side confusion or lack of clarity. It has allowed me to made more directive decisions around the direction of the project and deliverables. Deborah is dependable, so I was able to step away from oversight of the project. What exceeded my expectations was Deborah's quality of the work, ability to be iterative, seeking feedback and open to making changes even though she clearly has strong content strategy experience. Clients loving working with her. More organizations and digital products need to pay attention to what they say. UX designers are not always taught the importance of written language in design. Deborah's services will create better products. You need Deborah and she will work magic.