How Your FAQs Can Help Customers Find You

Don’t discount those frequently asked questions that come up in your business!

The other day, I was talking with a friend about a DIY project she had going on at her house. She needed some sort of specialized tool or technique, but she couldn’t find it online.

And that’s my first stop if I don’t know something. I tend to look online on sites like YouTube if I need to know how to do a certain task. Gone are the days of trudging to the library to look for hard-to-find knowledge (hallelujah!) because now there are billions of videos on how to do mostly anything. The same goes for blog posts and articles. Even AI assistants such as Alexa and Siri help us to answer our everyday questions.

People are always searching for how to do something. But sometimes, they’re not able to find it.

My friend ended up calling a local hardware store and the owner replied that they received calls on this particular concept all the time.

Surprise! She found one of their frequently asked questions!

We’re all used to the FAQs on websites, but do you have a business where a FAQ isn’t necessarily about what you do as a business, but more about a particular skill or tool you have?

If so, this is an opportunity to use that frequently asked question as a way to market your business by helping your potential customer.

If it’s a simple task, consider writing a blog post about it. Or, if it’s better to show it as a video, you can create a step-by-step video. What my friend was asking for wasn’t complicated – just unique. And this business seemed to be the only one who knew how to do it.

By creating a simple solution, such as a blog post or video, you can not only bring people to your website or business, but you’ll be kept in mind as a helpful expert.

As far as I know, this hardware store didn’t have a website or a blog to post this solution, but it would be so easy to set up AND they would save some time in explaining over the phone how to do or obtain this technique or item.

When you have this simple question answered online, that helps to build your presence on the web besides your website. People searching for your answer will soon find you and your business.

And this is at the heart of content marketing. You’re here to help! You provide helpful, informative posts, which set you apart as someone with relevant experience and authority in your industry.

And mind you, this should be for really easy fixes. You don’t want to tell everyone your complex, intricate strategy for how to do something. For one thing, people don’t have time on the web to read things like that. And another thing, that’s what you want people to pay you for!

So is there a frequently asked question that is simple for you to answer and you can uniquely answer it? Then you should get it on the web! And if you need help doing that, then I’d be happy to help you do that and more with your content.