content marketing

August 28, 2019

Mental Health, Writing, and the Detours Along the Way

If you’ve taken a stroll through my website, you’ve probably landed on my About page (if not, go there now!). It’s a bit of a meandering stroll through careers, and maybe that isn’t unfamiliar to you. We often change careers, averaging around three to seven times. If you’re older, it’s on average up to almost 12 times! I wanted to take some time to tell you about my career path and how I want to help people who help others. Psychiatry or Bust…and I Busted. Although writing was my first love, I had wanted to be a psychiatrist who studied sleep to a child & adolescent psychiatrist since I was in my teens. After I got my BA in psychology, I was a mental health worker and then as a project manager at Northwestern University. I took those positions to make sure that I really did want to serve people as a psychiatrist. And I did, until I tried to take pre-med classes in a post-bac program. I tried pursuing pre-med classes three times within 12 years, and every time I was sick. The last time I tried, I was highly anemic. My ferritin levels were so low, I needed a hematologist and two infusions of iron! During that tiring time, I made two C’s in chemistry and physics. I was 30 years old, and I knew I was at a crossroads: should I keep trying to pursue this dream or pick up an old one? That was when I […]
August 21, 2019

Dear Sleeping Blog: Wake Up!

Are you feeling guilty about your sleeping blog? You have your own business and you’re busy serving your clients. You know that consistent, engaging content brings more in more clients. Maybe you had been blogging about your business. But then you got busy or tired or uninspired. And now, your blog has fallen asleep in 2018…or 2017…or even earlier. Believe me, I understand. I was feeling guilty, especially since this is what I do for a living! And you’d think that a writer would be on top of their website. But it’s a case of the cobbler’s children going without shoes. I’ve been busy writing content for everyone else except myself! But last week, I wrote a post here for the first time in months. And then I got business from it! I talked about that process on Facebook yesterday. It was very good motivation to come here and blog every week, as I had intended to do. But that’s what happens, right? We all intend to be consistent with our writing because we know that good content can not only drive more visitors to your website but also increase sales. And then life happens. So how can you wake up your sleeping blog? I have a few ideas. Schedule the time. I make Wednesdays my blogging day. Today, I also had some marketing and production things to take care of, but here I am, closer to dinnertime, writing this post. If you want to be even more efficient and dedicated […]