October 28, 2020
Just wanted to share some insights into how I work and what you can possibly learn from it, especially if you’re a business owner. “Take what you need and leave the rest.” I love this idea from the recovery community because sometimes, we can get hung up on doing things by the letter of someone else’s idea of what works. And it’s something I’ve been thinking about lately in terms of my own business. For example, today I decided to take down my content creation packages. If you go to my services page now, there are no submenus. I have always sold based on what my clients need — and that is always bespoke and customized solutions. Conventional Advice May Not Work I had one (former) toxic mentor and one (current) supportive mentor suggest that I create these packages. And, it made sense at the time. I was excited to create services that I know people need. But none of them sold. OK — technically, one package did sell in an exchange for other mentoring services. But it was still customized! It can be really easy to blame myself, and sure. Maybe the value wasn’t clear enough. Maybe I wasn’t fully tuned into my ideal audience. And it’s true — I wasn’t tuned in enough because they typically don’t purchase this way. What Are Other People Doing? If I look at other colleagues and see how they sell their services, I typically do not see any packages. They sell services […]
