Blog - Page 3 of 4 - Deborah Beckwin | Content Marketing Consultant for Mental Health, Healthcare & Edtech

January 8, 2020

Give Your Ideal Audience The Content They Crave

Happy New Year!? So, let’s dish because it’s been a minute since I’ve been on my own blog! How is your blog doing? Is it dead? Write any new content lately? What your content plan for 2020 look like? ? If you’re in the mental health field and are a successful business owner, you may know the value of consistent, quality content. But you may not have the time to write or expertise blog posts every week, couple of weeks, or even every month. You’d rather be focusing on serving your clients. And believe me, I get it. I have been so busy lately working on a major project that my blog here has fallen into a hole of “I’m too busy.” It happens to even professional writers like me. But content marketing is for future customers — whether they be clients you see in a private practice or industry clients you serve. Business may be great now but eventually clients move on and projects end. So if you’re focused on your current clientele, then who is focused on your future? And let’s face it — things are hard for a lot of people. People are craving content that enlightens them, reassures them, and helps them on their healing journey. So you may be providing those kinds of life-changing services to your clients, but is your content helpful and inspiring? And do you have time to create it? I’ve helped people just like you to create content using their unique […]

September 17, 2019

Equations written with a black dry erase marker on a glass in a lab setting

Life As A Lab — A Great Experiment

I’m going to let you in on a biz pep talk I need to give myself right now, about living my life as a lab. First of all, I’m a recovering perfectionist. But just like recovery, the process of giving up the strictures of perfectionism have not gone in a straight line. I thought I had licked this back in high school, when I realized I couldn’t be #1 at everything — I could only do my best. When I entered college, after meeting so many people who were so much more intelligent than me, I learned that competing with myself was the best option. It still is. But in growing my business, perfectionism has reared its ugly head many a time. It creates a sort of tunnel vision that doesn’t really help me see the big picture. I can’t see how far I’ve come because it seems like I have a long way to go. And there are reasons for this pressure: I want to help more people. I want to accomplish more things in my personal life. I want to be successful, like right now. But all of those things take time — specifically, you have to be open to experimentation. Life as a Game One thing about being an adult — someone may tell you about how a certain life event is going to be, but then you could experience a different outcome. But let’s talk about something a little less life-or-death…gaming! As a stress reliever (but sometimes […]

September 4, 2019

A GIF of radar looking at Hurricane Dorian off the Atlantic coast of Florida

Dealing with the Emotional Stress of Hurricane Dorian

It’s a gloomy morning in Central Florida. I struggled to wake up as the thick clouds blocked the rising sun, filtering it into weak, pale light. It’s a little breezy and spitty out as Hurricane Dorian whirls away from the Floridian coast in a counterclockwise, northwesterly motion. The eye of the storm has remained about 90 to 100 miles offshore, with sustained winds of 105 mph, a Category 2 storm. It’s parallel to Daytona Beach which is north of me. This storm will probably wreak havoc on the southern tip of Georgia and the Carolinas, just like Hurricane Matthew did three years ago. By tonight, Hurricane Dorian will have left the state of Florida, and all the hurricane and tropical warnings and watches will cease. We have spent a long time waiting, and as Central Floridian Tom Petty (God rest his soul) used to sing, “the waiting is the hardest part.” The Stress of Staying or Leaving It’s been a surreal past few days for me, and this small article from Reuters reminded me of the psychic toll that just preparing for a hurricane can take. My fellow Floridians and I have been on an “emotional roller coaster” for sure. Sometimes that involved hurricane cakes and parties, and sometimes it involved boarding up our windows and leaving town. And for the rest of us, it involved sheltering in place, preparing for the worst while hoping for the best. Last week around this time was when I was pretty sure our […]

August 28, 2019

Mental Health, Writing, and the Detours Along the Way

If you’ve taken a stroll through my website, you’ve probably landed on my About page (if not, go there now!). It’s a bit of a meandering stroll through careers, and maybe that isn’t unfamiliar to you. We often change careers, averaging around three to seven times. If you’re older, it’s on average up to almost 12 times! I wanted to take some time to tell you about my career path and how I want to help people who help others. Psychiatry or Bust…and I Busted. Although writing was my first love, I had wanted to be a psychiatrist who studied sleep to a child & adolescent psychiatrist since I was in my teens. After I got my BA in psychology, I was a mental health worker and then as a project manager at Northwestern University. I took those positions to make sure that I really did want to serve people as a psychiatrist. And I did, until I tried to take pre-med classes in a post-bac program. I tried pursuing pre-med classes three times within 12 years, and every time I was sick. The last time I tried, I was highly anemic. My ferritin levels were so low, I needed a hematologist and two infusions of iron! During that tiring time, I made two C’s in chemistry and physics. I was 30 years old, and I knew I was at a crossroads: should I keep trying to pursue this dream or pick up an old one? That was when I […]

August 21, 2019

Dear Sleeping Blog: Wake Up!

Are you feeling guilty about your sleeping blog? You have your own business and you’re busy serving your clients. You know that consistent, engaging content brings more in more clients. Maybe you had been blogging about your business. But then you got busy or tired or uninspired. And now, your blog has fallen asleep in 2018…or 2017…or even earlier. Believe me, I understand. I was feeling guilty, especially since this is what I do for a living! And you’d think that a writer would be on top of their website. But it’s a case of the cobbler’s children going without shoes. I’ve been busy writing content for everyone else except myself! But last week, I wrote a post here for the first time in months. And then I got business from it! I talked about that process on Facebook yesterday. It was very good motivation to come here and blog every week, as I had intended to do. But that’s what happens, right? We all intend to be consistent with our writing because we know that good content can not only drive more visitors to your website but also increase sales. And then life happens. So how can you wake up your sleeping blog? I have a few ideas. Schedule the time. I make Wednesdays my blogging day. Today, I also had some marketing and production things to take care of, but here I am, closer to dinnertime, writing this post. If you want to be even more efficient and dedicated […]

August 14, 2019

A screenshot of Gmail with the arrow hand pointing at a spam folder

Don’t Be Sketchy: Build Your Email List the Right Way

Even though social media marketing is popular, email marketing is still a better bet for connecting with your ideal audience. But there’s a right way and a wrong way to build an email list. A Referral Gone Wrong The other day, I got back in touch with a friend who connected me with an organization for possible content marketing work. I was excited with the possibility of working with them and their friends. After the introductory email, I wrote them and gave them my calendar to schedule a call to learn more about how I could help them. I didn’t hear back from the organization, which is fine. It happens. People get busy and distracted. Of course, it’s a little disappointing, but it’s not the end of the world. But what happened next actually was surprising and a little dismaying. A few days later, I received an email from their email list — which I had not signed up for. The email was about some event coming up. I don’t even live in the city where this event was going to take place. Needless to say, I was quite annoyed. Not only did I not hear back from them, but they took the time to sign me up for a newsletter without my permission. I definitely did not want to partner with an organization that not only couldn’t be bothered to get back to me but then spammed me about their business. I immediately unsubscribed and said that I had not […]

June 18, 2019

A woman sits by a window while typing on her laptop

$4 A Word and Thoughts About Your Worth as a Writer

The Worth of a Writer’s Labor Setting a rate as a freelance writer is something that can cause many to have some heart palpitations and dalliances with imposter syndrome. Questions that can plague one’s mind: Am I really worth this much? Will anyone really pay me this rate? Writing, and the arts in general, has been consistently undervalued because it looks rather easy to do. And it’s a frustrating mentality to battle. It’s seemingly easy to just throw up a website or to create a blog post or to design a logo. If you’re in the creative arts, you know that this is not the case. You’ve put in hours of time, effort, and education into your work. Spaces like content mills tend to propagate the undervaluing of quality writing. Is She “Worth” It? What writers get paid and when sometimes can be a bit nebulous, which is why there’s a website called Who Pays Writers, which freelancers can contribute to, detailing the per word rate and how quickly writers get paid. For copywriting and content writing, AWAI’s pricing guide is a great place to start. When it comes to how much writers are paid, there’s been some recent buzz on Twitter about this quote from a Cosmopolitan profile on writer Taffy Brodesser-Akner, who has a debut novel coming out soon: “When I started doing the ‘I don’t get out of bed for less than $4 a word’ thing, people started paying me $4 a word.” The reaction has been […]

February 20, 2019

Watch Your Tone When You Have News to Share

But when change happens, it still takes time to adjust – even when it’s good change. Take, for example, changes that happen in a business. You may need to raise your service rates or the cost of your product. Or, your business may have been acquired by another business. Or, you may be phasing out another product or service. Lately, I came across the following three emails from companies announcing changes. I found issues with the tone of these emails and how I was addressed as a customer. Email #1: On second thought… I use this app for my invoicing and contracts, and it had been acquired by a larger company a while ago. They were very excited about the acquisition because they touted this app to be “free forever” because of the merger. OK, cool. Strange, but cool. Fast forward to about a month ago, I get this email. It is so cheery sounding and self-congratulatory. I’m grateful for all the enhancements and upgrades, but apparently, that’s the motivation or reasoning for the change: This app is no longer free. And if you look at the thread of comments under there, you’ll see how people feel about this change – not very happy! To go from “free forever” to $18/month is not the kind of change that people will handle well – especially as freelancers. It’s a big jump in pricing! In retrospect, I would say that a merger making things “free forever” is highly suspect. But either way, […]

February 20, 2019

Just Say No to Content Mills

I’ve been a writer and editor going on seven years, and it really surprises and saddens me how people still undervalue writing. And I find that content mills undervalue writing. So what exactly is a content mill? It’s a company that corrals a large amount of writers and pays them poorly AND takes a percentage of the profits. How poorly? Try a blog post for $15. And that may sound like a reasonable price to you. But if you want your writing to be well-researched, without errors, and thoughtfully written, there’s no way you can consistently get that for such a low price. Why? Because now you’re looking at volume. Someone is going to just poop out a post in 10 minutes because they need to take on a lot of work in a short amount of time to make ends meet. Do you want someone to look at your content in that way, without much regard for accuracy or quality? I’ll just say this right now – you need to be paying at least three figures for a blog post – no matter, how long or short the post is, no matter how much experience the writer has. The idea of using these places is that someone can vouch for your work, that it isn’t plagiarized (hello, Copyscape!), that there aren’t typos – there’s a level of credibility and professionalism that you’re allegedly purchasing. But the problem is, the only people being able to have a profitable business are the […]

February 19, 2019

How Your FAQs Can Help Customers Find You

Don’t discount those frequently asked questions that come up in your business! The other day, I was talking with a friend about a DIY project she had going on at her house. She needed some sort of specialized tool or technique, but she couldn’t find it online. And that’s my first stop if I don’t know something. I tend to look online on sites like YouTube if I need to know how to do a certain task. Gone are the days of trudging to the library to look for hard-to-find knowledge (hallelujah!) because now there are billions of videos on how to do mostly anything. The same goes for blog posts and articles. Even AI assistants such as Alexa and Siri help us to answer our everyday questions. People are always searching for how to do something. But sometimes, they’re not able to find it. My friend ended up calling a local hardware store and the owner replied that they received calls on this particular concept all the time. Surprise! She found one of their frequently asked questions! We’re all used to the FAQs on websites, but do you have a business where a FAQ isn’t necessarily about what you do as a business, but more about a particular skill or tool you have? If so, this is an opportunity to use that frequently asked question as a way to market your business by helping your potential customer. If it’s a simple task, consider writing a blog post about it. […]